Innovation Director at 747 Studios

At 747 Studios, I led internal innovation and prototyping projects, working closely with multidisciplinary teams across photo, film, CGI, AR/VR, and interactive media.

My role included identifying new business opportunities, new markets, advising leadership on market trends and translating complex technological concepts into clear, engaging experiences for clients and stakeholders.

About 747 Studios

747 Studios is a leading content production studio based in Hamburg, Germany, combining photography, film, CGI, and immersive technologies like AR/VR under one roof.

With a 2,800 m² studio & set space and nearly 100 creatives, they deliver high-end visual solutions for brands like Villeroy & Boch, Siemens, Ikea, Rolf Benz and Bosch.

747 bridges traditional media and new technologies to create impactful content across platforms.

Challenges & Achievements

> Shifted strategy and focus toward virtual showroom & augmented reality solutions due to 2020 pandemic. 

> Led a website portfolio redesign, improving tech comprehension from 15% to 90%. 

> Significantly enhancing user experience and navigation.

> Translated complex AR/VR and XR experiences/services, showing business opportunities and beyond in B2B and B2C use into clear, engaging marketing content for broader user / client understanding. 

> Working and researching on which terminology to use for best understanding on broader audience and fitting broad use of services and technology.

> Used data for project decisions and client leads

> Successfully consulted clients in meetings for creative concepts and use of technologies/scaling and operation effectivity.

www.747studios.de